As a video marketer, editing might be the most of import part of post-production. If y’all can’t seamlessly weave your shots together or get your cut to hit the correct frame, your video will seem unpolished and disengage your viewers.
That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. Then what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is entirely complimentary and attainable through its platform.
In this postal service, learn how to utilize YouTube’s native video editing tools, too as best practices to keep in heed when editing your videos to ensure you lot’re keeping your audience engaged and interested in watching more.
How to Use YouTube’s Video Editor
YouTube’southward video editor is an extremely bones editing tool, but it tin can however permit you lot trim clips out of whatsoever part of your video, so read on to learn how to chop up your videos correct in the video platform.
1. Sign in to YouTube Studio.
2. On the left sidebar, click Content.
Uploads, click the thumbnail of the video you desire to edit.
While YouTube is compatible with multiple formatting types (3GPP, AVI, FLV, MOV, MPEG4, MPEGPS, WebM and WMV), YouTube recommends format is MPEG4 or “MP4” when uploading any videos to retain the highest quality possible. If you’re currently using another format, yous can use tools like Veed’s video converter to change any video to MP4. This will allow y’all to upload the video to YouTube without compromising video quality.
4. In the left sidebar, click Editor.
5. Trim the kickoff or end of your video.
If you lot want to trim the beginning or end of your video, select
Trim, which is side by side to your video’due south timer and correct above your timeline panel.
You should see a blue box around the sides of your video timeline panel. Drag them to chop off the parts of the beginning or stop of your rough cut that you don’t want to include in your last published version. Click
to view the edit, and click
on the top right-hand corner if you’re satisfied.
6. Trim clips out of the centre of your video.
If you desire to trim a specific clip out of the center of your video, select
Trim. Next, in your timeline panel, click the beginning of the portion of the clip you lot’d like to remove and press
Next, in your timeline panel, click the terminate of the prune that you’d like to remove and printing
Finally, click on the blueish line at either the outset or finish of your clip and drag it to the other side to trim it out of your video. Click
to view your edited video, and click
if yous’re satisfied.
vii. Add an finish screen to your video.
If you want to give your viewers the option to watch one of your related videos, playlists, or subscribe to your channel, click the end screen icon shown at the bottom of your timeline console. The image below displays the terminate screen icon outlined in red.
You tin upload your existing finish screen template by clicking
in the pop-up menu (this is a helpful guide for creating your ain) or choose from the editor’due south native options:
While YouTube’southward video editing tool in Creator Studio can be helpful, you may be looking for a more than robust editing tool. If this sounds like y’all, check out our post on v of the best YouTube video editor alternatives.
How To Edit Videos For YouTube
While agreement how to edit your videos is essential, information technology’due south also important to make sure you’re editing videos into a final product that users are interested in. Let’s discuss best practices to keep in mind when editing your videos during post-production.
Create engaging thumbnails for each video.
Thumbnails are the outset matter your viewers meet earlier watching your video, and then they’re your get-go chance to capture attending and draw in your audience.
Your thumbnails can be screenshots of specific moments from your videos or even text-based titles, merely they should be heady and leave your audience intrigued and wanting to acquire more.
Here is a helpful guide to creating YouTube thumbnails.
Tell a story.
Just as we do when we read a book, nosotros want the videos nosotros watch to tell a story. This means that your videos should have a menstruation and follow the fundamental elements of storytelling: having a beginning, middle, and end.
You’ll want your story to guide viewers through what you’re sharing with them, and they won’t be left confused and wondering how one prune is related to another. This mail service is a thorough explanation of the basics of storytelling and how you lot can apply its principles when editing your videos.
Use engaging elements in all your videos.
In addition to telling a story, adding engaging elements to your videos during editing is a smashing manner to keep your audience engaged.
Engaging elements can be things like images, text and shapes, animations, music, and fun transitions. Be sure to choose an element that makes sense and complements your videos, as you don’t want to take the focus abroad from your high-quality content.
Create a baseline video editing manner.
One of the all-time ways to streamline your editing process and keep your audience engaged is to develop a baseline editing style that you lot’ll employ and apply to every video.
This means a consistent style of editing your videos, thumbnail style, music, transitions, and any other added elements that you’ll always use. You’ll spend less fourth dimension finding new elements every time you sit downwards to edit, and your audience will come to recognize your consistent manner.
For example, possibly y’all always give a snippet at the beginning of your videos of the almost dramatic or heady moment that will happen after on to draw in your audience. Keep upwardly this consequent style with all your videos, every bit it volition give you a consistent framework to piece of work from and go on your audience engaged and wanting more.
Keep information technology simple.
Although it can be tempting to practice every bit much equally you tin to draw in your audience, it’s also of import to continue it simple and not overwhelm your viewers. Likewise many unnecessary transitions, loud music, images, and text can distract from your video content and have the opposite effect.
Aim to find a careful balance of original video content and supplemental elements.
Have time to step away and come back.
Editing video can exist stressful, especially if yous sit down in front of a computer for hours at a time. It can become like shooting fish in a barrel to 2nd-guess your work, and then it can be benign to stride away for a while then you can come dorsum fresh, energized, and ready to make a terminal cut.
Y’all can think of information technology similar this: if you’ve been sitting at a desk for six hours editing a video, you’ve been hyperfocused on that and nothing else. You may start to feel stuck or similar you’ve striking a wall and that your video is bad. If you step abroad for a few hours or days, you can come dorsum to it with a fresh pair of optics to make last edits and realize that your video is expert; you lot simply needed to take a break and come dorsum refreshed.
Whether you use YouTube’s native tools or third-political party software, editing your videos should be fun. Take the fourth dimension to understand what works for the content you produce, create a consequent editing strategy, and watch the views gyre in.
Editor’s annotation: This post was originally published in March 2022 and has been updated for comprehensiveness.
Originally published May xix, 2021 8:00:00 AM, updated April xviii 2022