We are undoubtedly inbound the
era of the metaverse
and Ballsy Games does not intend to exit the field open to Facebook. As proof,
Sony and LEGO have just injected two billion dollars
into the American studio at the dawn of the LEGO x Epic metaverse.
In recent months, the discussion
has been in the news a lot, particularly since Facebook’s group proper name was changed to Meta. But is
best placed to claim to be
the future king of the metaverse?
In my stance,
seems to be better placed to take an interest in the metaverse market. On the technical side, we’re talking about the studio backside the
Engine. And then, in terms of virtual spaces, I think that experience plays for them.
Furthermore, Ballsy Games has proven with Fortnite their ability to create a
social gathering point. The studio has besides proven itself inevents, every bit evidenced by Travis Scott’southward impressive virtual concert.
2 billion investment for Ballsy Games’ metaverse
After selling 40% to Chinese internet giant
Tencent, Epic Games founder Tim Sweeney is again shedding shares in his company.
This time it is to the benefit of
(the investment company of the founder of LEGO) and the
Sony Grouping Corporation, which are investing up to
1 billion dollars
each. This is not the first time for Sony. A yr ago, the Japanese group had already injected
200 one thousand thousand dollars
into the studio.
will retain control of his visitor, which is now valued at over
Why invest in the metaverse for Sony and LEGO?
Information technology’southward no surprise that
is interested in Epic Games’ metaverse. It is one of the
leaders in the video game market
and is about to launch its new virtual reality headset: the
PlayStation VR 2.
Withal, every bit far as the LEGO property company is concerned, its intentions leave more to the imagination. There are of course a
multitude of LEGO video games
through franchises such as Star Wars, Marvel, DC and many others. Still, I think their motivation for entering the metaverse is quite different. With the success of games like Minecraft or Roblox, I think LEGO has decided not to miss the train of this
promising new technology.
The directors of the Finnish company take stated their want to
create an immersive, creative and engaging virtual infinite. It will be
safety and accessible to all ages, which means it volition be aimed at the youngest. This is non surprising, as children have always been LEGO’s main target.
To evidence their skillful faith, the two groups have established
3 ethical principles
to exist respected within the Epic Games metaverse:
- Protecting children’s correct to
play in safety
- Protecting children’south privacy;
- Provide children and adults with tools to control their digital experience.
We’ll have the opportunity to talk about it again in the coming months when nosotros discover the
first experiences related to the Ballsy Games metaverse. For more content on the metaverse, I’ll redirect you to the news, where the subject is condign more and more frequent.