Meta Launches New Tools To Help Small Businesses Communicate With Customers

Client experience (CX) is one of the hottest topics in the business concern earth. In their 2022 Digital Trends written report, Econsultancy and Adobe found that CX is the nigh exciting opportunity to expand on (followed by content marketing, video marketing, and social media marketing) for Business-to-Business (B2B) companies in 2020.

CX is a key differentiator for brands. How a customer perceives one brand has a direct impact on the make’s sales equally happy customers tend to stay loyal and are more than likely to recommend them to their peers.

But investing in the correct software to back up CX functions is not easy attributable to a large number of options on the market. It is also tough because CX takes into business relationship all the customer interactions across a variety of channels and touchpoints. Finding a product that encompasses everything relevant to a business can exist difficult.

To aid businesses make the right option when investing in a customer experience software solution, we have curated this list of the three must-have tools based on their search engine results page (SERP) and search volume. (Detailed methodology at the lesser of the article.)

Three tools to improve customer experience:

  1. Qualtrics
  2. Medallia
  3. Zendesk


Qualtrics is an experience direction platform with modules targeted at iv aspects of feel inside businesses—customer experience (CustomerXM), product feel (ProductXM), employee experience (EmployeeXM), and brand feel (BrandXM).

Track customer responses in

Qualtrics CustomerXM


Qualtrics CustomerXM
helps a business reach out to its customers on multiple channels (emails, text messages, etc.) and devices (wearables, cyberspace of things (IoT) devices, etc.).

The solution breaks down feedback silos by reviewing customer interactions in unlike platforms, such every bit social media and tertiary-party review sites, and collect and store insights centrally. These consolidated insights help identify trends and patterns in client beliefs to make more authentic predictions and enable teams to amend customer satisfaction.

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We analyzed user reviews for Qualtrics CustomerXM to sympathize what buyers like and dislike. Here’south what we establish:


The survey tool is easy to utilise with drag-and-drib functionality to replicate the sections and blocks from one survey to the other. It can have a lot of fourth dimension for new users to larn how to use the tool considering in that location are too many features.
The tool offers data consolidation which makes it easy to visualize data during analyses. Reporting functionality needs improvement as they are limited to graphs. The format and pre-built templates are basic.

Qualtrics is suitable for midsize and large businesses.


Medallia is a cloud-based platform offering modules for employee feel management, product feel management, and customer experience management. It’s unique due to its power to address Concern-to-Consumer (B2C) and Business concern-to-Business (B2B) experiences separately.

Get text analytics of your B2B account in Medallia

Get text analytics of your B2B account in


B2C Client Feel
management product enables businesses and customers to communicate on dissimilar channels such as SMS, social media, and interactive vocalization response (IVR). Business users tin leverage its existent-time reporting and analytics to understand customer sentiment and experience. Further, they can create unique customer profiles based on customer interaction data from across unlike touchpoints.

The tool facilitates case direction for handling and resolving customer issues. It allows users to capture the cause of issues in order to identify areas of improvement.

B2B Customer Feel
direction production allows businesses to capture feedback from different departments at the client organization. Users tin can monitor accounts by segment, business unit, and geography and run analytics to identify trends and predict customer churn. This as well helps in spotting issues and opportunities for upselling and cross-selling

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The B2B module provides opportunities to automate workflow-based integrations with popular customer relationship management (CRM), sales, and service tools.

We analyzed user reviews for Medallia to sympathize what buyers liked and disliked. Here’s what nosotros found:


Users similar that they tin build and run customizable feedback surveys and send customized cheers emails. Difficult to fix upwards and install.
Provides exact scores for real-fourth dimension feedback. This tin can aid salespeople to improve customer experiences. Not easy to use and requires technical know-how to operate.

Medallia is suitable for all business sizes.


Zendesk Suite is a cloud-based platform that offers four distinct modules to help businesses meliorate their customers’ feel—Support, Guide, Chat, and Back up.

View customer tickets in Zendesk

View customer tickets in




Zendesk Support is a customer support and ticketing module with aqueduct integration—information technology brings all support interactions to a unmarried place, which allows teams to provide back up on customers’ preferred channels. The module comes with customizable ticket forms that back up agents can edit as per their requirements.

Zendesk Guide
is a SEO-optimized cognition base of operations, integrated with Zendesk Support. It includes helpful customer service articles that tin can be leveraged by staff as well as the customers.

Zendesk Chat
is a alive messaging module that allows support agents to assistance customers looking for quick help from a existent person; agents tin too reach out to customers proactively. It comes with real-time analytics that helps mensurate metrics such as client satisfaction and agent operation.

Zendesk Talk
is a call center solution built into Zendesk Support which allows agents to handle support phone calls along with other communication channels. Information technology comes with IVR engineering, group routing, and real-time queue monitoring that connects customers to the right agents to reduce await times.

Nosotros analyzed user reviews for Zendesk to understand what buyers liked and disliked. Here’south what we found:

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Helps in managing chats with multiple clients concurrently. Steep learning curve; navigation tin be hard for some users.
Offers comprehensive reporting functionality and competent ticketing. The mobile app needs comeback as it is not smoothen to operate and has bugs.

Zendesk is suitable for businesses of all sizes.

Determination and next steps

Now that you accept read about these tools, you lot demand to know which tool to invest in depending on your business requirements. You can do the following:

  • Know what customer experience software entails.
  • Identify in which area your business organization needs to improve (chat, mobile, self-service, etc.) in order to improve client feel.
  • Explore the customer experience software directory on Software Advice.
  • Shortlist products that offer features to help your business in the improvement of the problem area and are within your upkeep.
  • Consult your team members for their opinion well-nigh each shortlisted product.
  • Contact software vendors and set up a demo for each shortlisted product.

Product selection methodology

  1. Nosotros conducted secondary research for customer experience software solutions in the week of January 27, 2020. Based on the SERP, we shortlisted the top 10 products.
  2. Nosotros ranked the products based on their monthly search book and validated them against client experience management features such every bit analytics, feedback management, and multichannel communication to arrive at the top iii products.

Note: Listed pros and cons are derived from features listed on the product website and product user reviews on Gartner Digital Markets domains (Capterra, GetApp, and Software Advice). They practice not correspond the views of, nor plant an endorsement past, Software Advice or its affiliates.

Meta Launches New Tools To Help Small Businesses Communicate With Customers