(Image credit: Hereafter)
Information technology looks equally though the Apple Television set 4K is getting some other refresh, with i of the meridian analysts in the business predicting that a cheaper model volition see the light of day in the 2nd one-half of 2022 – though it’due south non clear exactly what it will look like.
This comes from Ming-Chi Kuo
(opens in new tab), who is usually spot on when it comes to Apple tree leaks. Apple’south media streaming device last got an update in April 2021, when it got a faster processor and a redesigned remote control.
It’southward possible that the new box will replace the Apple tree TV Hard disk that launched in 2015 and which is still on sale – that retails for $149 / £139 / AU$209 at the time of writing, compared to a starting price of $179 / £169 / AU$249 for the Apple TV 4K.
Apple volition launch a new version of Apple tree Tv set that improves price construction in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.May 13, 2022
The adjacent Apple TV
Kuo doesn’t offer any details about the side by side device, only saying that information technology volition appear in the 2d half of this year and that information technology will improve “cost structure” – so information technology’due south possible that nosotros’ll get a smaller streaming stick like the Amazon Fire Goggle box Stick 4K.
We’re assuming that it’s going to support 4K resolutions – what with it being 2022 and everything – and it seems a given that all the usual Apple technologies will be congenital in, including AirPlay for beaming content over from an iPhone or a Mac.
The Kuo tweet does mention Apple’s renewed focus on content and services, and whatsoever new piece of hardware we become will of grade be used to push Apple Boob tube Plus out to more subscribers (and may well come with a free trial of the service).
Analysis: Apple needs an inexpensive streamer
You don’t accept to await far to find an inexpensive streaming gadget that yous can plug into the back of your boob tube prepare, whether it’southward the $49.99 / £59.99 / AU$99 Chromecast with Google Goggle box, anything made by Roku, or the Amazon stick nosotros mentioned earlier.
These devices bring services like Netflix, Disney Plus, Hulu, YouTube, Amazon Prime number Video, Apple Telly Plus, Spotify and much more correct to the biggest screen in your abode. What’s more than, a lot of modern solar day TVs now accept these services congenital right in.
That’southward something of a trouble for Apple: while the Apple Television receiver 4K brings with information technology plenty of extras (including tight integration with other Apple services like Apple Arcade), information technology’s relatively expensive compared to the competing hardware that’due south out there.
This is where a new Apple TV 4K HDMI stick (or whatever it ends upwards existence) will come in – everything you lot’ve come up to expect from a device running the tvOS software, but in a smaller and cheaper form factor, which should cease up being a winner for Apple.
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