Amazon Fire 7 Is Now More Expensive But Why

Amazon Fire seven is now more expensive – but why?

(Image credit: Amazon)

The bar for bargains has been raised. Amazon’s new Fire 7 tablet is, at $59.99 / £59.99 (around AU$105), a practiced bargain, but its predecessor was an arguably ameliorate i. What just happened?

There were few better gadget deals than Amazon’s 7-inch Burn down tablet. For years and through various updates, it’due south sold for just $49.99 – a just-blow-$50 Android wonder that was the perfect tablet souvenir for children and family members who might non treat their gadgets with the utmost care. For a time, Amazon was selling them in bundles
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, like a carton of eggs, so you could quickly replace a broken egg… er… tablet with a fresh one.

The specs were never stellar. A relatively low-resolution 1024 x 600 7-inch touch-screen, a 1.3GHz Mediatek CPU, 16GB of storage, a gig of RAM, and a pair of 2MP cameras for the front and back. But it had all that many people need for bones tablet activities: lightweight gaming, browsing, email, reading, and watching videos.

The $59.99 Amazon Fire 7 tablet repeats most of those specs, including the screen resolution, cameras, base storage, and screen size. For the extra $10, you get a 2GHz quad-core processor and twice the RAM (and information technology might be a pilus lighter than the terminal model). That fresh processor and RAM boost will result in a faster tablet, though the target marketplace might not notice.

I’one thousand left wondering why Amazon had to heighten the cost by $10. Granted, it’s non a lot (maybe enough for a bath mat, some cheap wired earbuds, an iPhone charge cablevision, or surgical masks), but in these increasingly difficult economical times, that extra scratch tin make a deviation.

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Why the price hike?

I have some theories about why this is happening.

Amazon is mayhap passing along the price of the more than powerful processor and RAM directly to consumers. This might be considering information technology’southward getting more than difficult to go these baseline or commodity processors. College-end, more bespoke, and powerful ones are somewhat easier to get. 2GHz chips like this, which might besides only end up in, say, a car calculator, are getting tougher to find.

Getting tablet components, in general, has become more difficult. Await at Apple, which complained last quarter that lower iPad sales were due to supply chain issues and not consumer disinterest.

The college Amazon Fire 7 price could also exist basic inflation. The costs of everything Amazon is doing, from warehouses where employees are unionizing to trucks fueled by nearly $5 a gallon gas delivering products, are going upwards.

Information technology’due south also possible that by not making a big deal most the cost increase, or really referencing it at all, Amazon thought no one would notice. It is giving consumers a lilliputian more than, afterward all.

An Amazon Fire 7 Android tablet for $59.99 is nonetheless a proficient deal, particularly when you compare it to the cheapest Apple tree iPad (the 9.eight-inch, $329 iPad), just I think we’ll all miss the days when you lot could get a remarkably good tablet for under $50.

Now I’m only wondering when Amazon will raise the cost to $69.99…

If you lot’re curious which kind of tablet really turns me on, check out my 24 hours with the iPad Air (2022).

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Lance Ulanoff

A 35-year industry veteran and award-winning journalist, Lance has covered technology since PCs were the size of suitcases and “on line” meant “waiting.” He’s a former Lifewire Editor-in-Primary, Mashable Editor-in-Principal, and, before that, Editor in Main of and Senior Vice President of Content for Ziff Davis, Inc. He besides wrote a popular, weekly tech column for Medium chosen The Upgrade.

Lance Ulanoff
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makes frequent appearances on national, international, and local news programs including Live with Kelly and Ryan, Trick News, Trick Business organisation, the Today Show
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, Proficient Morning America, CNBC, CNN, and the BBC.

Amazon Fire 7 Is Now More Expensive But Why