Hbo Max Piles Pressure On Netflix And Disney Plus With Latest Streaming Milestone

Look out, Netflix – HBO Max is closing the viewership gap

(Image credit: Shutterstock / Daniel Constante)

HBO Max just passed another major streaming milestone to solidify its continuing as the foremost competitor to Netflix and Disney Plus.

For the showtime time since its launch in 2020, the streamer has featured by name in media analyst Nielsen’southward monthly platform rankings
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, having allowable one% of total US viewing time in the month of Apr.

That might non audio similar a figure to write home about, but HBO Max had hitherto been bars to the “other streamers” category in the data firm’s regular audition snapshot. For comparison, Disney Plus and Netflix allowable 1.vii% and 6.6% of total US viewing time in April, respectively, while streaming services overall broke the 30% barrier for the first time.

The latter statistic isn’t a surprise. Cable viewing ate up merely 36.viii% of last calendar month’south total viewing fourth dimension, and it doesn’t seem long before streaming becomes the dominant method for accessing entertainment worldwide (overall Television receiver utilise barbarous past almost 2% versus March).

Only HBO’s continued momentum suggests Netflix and Disney Plus won’t be the only services responsible for the shift when that time comes. The latter still boasts nigh twice as many subscribers at the fourth dimension of writing, though with Netflix leaking customers en masse and HBO Max expanding rapidly through European territories, the Warner Bros. Discovery streamer has every chance of levelling the playing field in the coming years.

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Infographic demonstrating streaming service subscriber numbers as of March 2022

HBO and HBO Max reported a combined total of 76.8 million subscribers in March 2022

(Prototype credit: TechRadar)

Back in Jan, we published an article detailing the exceptional year HBO Max enjoyed in 2021 – the service surpassed its twelvemonth-finish subscriber goal and then some – but we also warned against expecting it to repeat that same success in 2022.

Our skepticism came from fears that the global pandemic drove a asymmetric corporeality of subscribers to HBO Max in 2021, with Warner’s mean solar day-and-date release schedule making blockbusters similar The Suicide Squad, The Matrix Resurrections and Dune bachelor to scout on the streamer at the same time every bit their respective theatrical releases (essentially making HBO Max a hotter property than it otherwise might have been).

Warner axed day-and-date movie releases at the turn of the year, suggesting HBO Max wouldn’t do good from a similar injection of subscribers in 2022 – merely the streamer’south recent content slate has however continued to show critically and commercially attractive.

Despite not releasing simultaneously on HBO Max and in theaters, tentpole movies similar The Batman take still landed on the streamer later on 45 days, while new shows including Euphoria, Peacemaker and The Flight attendant rank amid this twelvemonth’south almost popular Idiot box releases.

The HBO library is just set to get better, also. The likes of Westworld season 4, Game of Thrones spin-off House of the Dragon and (we recollect) The Last of United states series are all set to go far on HBO Max before the year is out, while new instalments of Barry and Succession are also on the way.

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The point existence, with all the dissonance around the struggles facing Netflix and the relentless coverage for Disney’southward Star Wars and Marvel backdrop, it tin can exist easy to retrieve of the then-chosen streaming wars every bit a two-horse race. Only HBO Max is in rude wellness, and the service may even come up to usurp one of its 2 biggest rivals should its purple patch continue amid HBO’southward global expansion.

  • Speaking of Succession, here’due south when we recollect flavor 4 will go far

Axel is a London-based staff writer at TechRadar, reporting on everything from the latest Tesla models to newest movies equally role of the site’s daily news output. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of engineering science across the desktop, and a degree in English Literature means he can occasionally be spotted slipping Hemingway quotes into stories well-nigh electric sports cars.

Hbo Max Piles Pressure On Netflix And Disney Plus With Latest Streaming Milestone