Sonos Looks To Squash Ue Boom With Newly Leaked Roam Colors

Update: Sonos looks to squash UE Boom with classy new Roam colors

(Image credit: MusicWorld / Sonos)


Sonos has officially unveiled three new colors for the Sonos Roam portable speaker, confirming the initial leak. The different colour options won’t cost any more than than the black or white speaker, meaning it’ll be $179 / £179 / AU$299. Original story continues below.

Nosotros’ve had a slew of leaks from Sonos of late, from the impending launch of a new affordable Sonos Ray soundbar to the connected audio brand’s very own vocalisation assistant, and now we tin can add some other to the pile – new colors for the Sonos Roam.

As discovered in this Reddit threat
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, subscribers to Sonos’ mailing listing were sent a mysterious email featuring a countdown and a not-then-subtle URL address containing “roamcolors”, as well as an image with the filename “Roam_Colors_Launch.png”. What could it be?

The colors themselves have been leaked past Chilean retailer MusicWorld
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, where all three options were visible on-site at the time of writing but have since been taken down. While nosotros don’t have the official names of the shades, the colors include an olive, a blueish-grey and a red-orange option.

Life in Technicolor

As those familiar with the company would know, the vast majority of Sonos products are launched in the super exciting black or white color options, with whatsoever additions to the palette arriving later as a special release.

This happened with the Sonos One when it received blood-red, green, yellow, pink and grey options, all arriving with a $30 / £xxx (near AU$50) premium over their monochromatic siblings. We suspect this is how it will go down with the Sonos Roam, although we’re very much hoping in that location won’t exist a price difference, or at to the lowest degree not one then severe.

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With the sound brand’s products initially beingness designed exclusively for the dwelling house, a monochromatic colour scheme was a sensible and safe pick – more often than not speaking, it’south much easier to pair black or white products with interior decor. But when expanding into the portable Bluetooth speaker market, character becomes more than important than ubiquity.

This is something Ultimate Ears is more than than familiar with, with the ever-pop UE Smash 3 arriving in a wide assortment of colors, with more landing throughout the product’s lifespan. In fact, the company took this to its natural conclusion, assuasive customers to fully customize their UE Boom 3 speaker.

In the Sonos Roam vs UE Boom 3 debate, there are compelling cases for either production (price existence chief amidst them), simply with Sonos introducing a hint of personality to its Roam range, the gap may be closing.

Equally mentioned, nosotros suspect these new colors volition make it at effectually the same price as the existing Sonos Roam at $179 / £179 / AU$299, just with no official word on pricing or regional availability, we’ll have to wait until Wednesday, May 11 for the official reveal.

  • Encounter why Sonos and Ultimate Ears summit our listing of the best Bluetooth speakers

Harry is an Australian Journalist for TechRadar with an ear to the ground for future tech, and the other in front of a vintage amplifier. He likes stories told in charming ways, and content consumed through massive screens. He also likes to get his hands dirty with the ethics of the tech.

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Sonos Looks To Squash Ue Boom With Newly Leaked Roam Colors