Oneplus Frustrates Me Again

OnePlus is now officially exhausting

(Paradigm credit: Future)

OnePlus has go most unrecognizable in the last iii years. I’ve said it a lot lately — in fact, I take almost every opportunity to do and then — merely new announcements, leaks and rumors get out me incredibly exhausted. OnePlus has done its darnedest to surpass Samsung and Motorola for the title of “most convoluted and confusing smartphone product portfolio,” and the company is continuing full steam ahead.

I can look back at one critical moment in the OnePlus timeline where things started going downhill: the OnePlus 7 launch. That was 2022, or a lifetime ago if you’ll excuse the hyperbole. While many of us were ravaged and changed past the COVID-19 pandemic, it seems a lot of tech companies went through metamorphoses, too.

OnePlus had once prided itself on its razor-abrupt focus on doing two products per year. While I won’t sit here and contend that those two devices were without flaws, OnePlus had made a name for itself for providing excellent value, some of the best software in the business and devices that looked better than some of the all-time phones that toll hundreds more than.

OnePlus: A change in direction

OnePlus Nord 2 review

(Prototype credit: Tom’s Guide)

I never was a fan of the bi-annual release of the main OnePlus phone followed by the T model — it created an endless loop of determination and waiting anxiety, considering your new OnePlus phone could exist “outdated” in half dozen months. Simply this was OnePlus’ strategy from the OnePlus 3T on, until the 7 series. That’s when OnePlus jumped on the Pro bandwagon with the OnePlus seven Pro.

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This flagship was the visitor’s beginning attempt at a true competitor to the likes of Samsung, Apple tree, and Google. It sported the pop-upward camera for that all-screen experience, powerful hardware and a nice brandish. While its cameras lagged behind the likes of the Pixel 3 (and the Pixel 4 afterward that twelvemonth) and Galaxy S10, the OnePlus vii Pro was still a not bad phone. But it marked a change.

OnePlus opened the floodgates in 2020 and it’s merely gotten worse since.

The OnePlus 7T and OnePlus 7T Pro (including the McLaren edition) came out later that year, only things felt different. It’s hard to put into words, but I sensed a shift in the OnePlus that I’d loved and followed since the telephone maker’s debut device.

Back view of OnePlus Nord N20 5G

(Image credit: Tom’due south Guide)

This feeling of unease grew the following year. In 2020, OnePlus let loose the torrent, releasing the OnePlus 8, OnePlus 8 Pro, OnePlus 8T, Nord, Nord N10, and Nord N100. Where we had two phones a year, we had four in 2022, and and so 2020 hits with six.

So 2021 rolls around and the T model never showed up, at least non how we expected, but we withal had a slew of handsets to go on track of: OnePlus 9, OnePlus 9 Pro, OnePlus 9R, Nord CE, Nord 2, Nord N200, and OnePlus 9RT. That’due south at present 7 phones, though the R models were limited to select markets.

OnePlus overload: Now I’chiliad irritated

The OnePlus 10 Pro (left) and the OnePlus 9 Pro from the back

(Prototype credit: Tom’s Guide)

So here we are in May 2022 and OnePlus continues to endeavour to ane-up itself. And then far, we have the OnePlus 10 Pro, Nord CE 2, Nord CE 2 Calorie-free, Nord N20, OnePlus Ace, and OnePlus 10R. Furthermore, there are rumors of a OnePlus 10 and OnePlus 10 Ultra later this yr, plus the Nord 2T leaks.

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That’s 9 phones. OnePlus has officially gone rogue, thinking that more is better and that flooding the market with an abundance of options is what consumers want. Expect, I’k no market research good and I may be completely off my rocker, but I highly doubt that consumers want and then many devices to keep track of when making a decision.

The more phones that come out, the less effort I see from OnePlus. More is not improve.

The one saving grace — and simultaneously a major flaw in the plan — is that non all of these devices are bachelor everywhere. For example, the mainline Nord phones don’t come up to the United states of america, but we get the Nord N series instead. The R models are typically reserved for Bharat and the OnePlus Ace is a Mainland china-only handset. Just see how this tin can get complicated existent fast?

Imagine trying to go along all of this straight in your head, and imagine the headache for OnePlus software engineers that accept to support each of these devices. Petty wonder Oxygen OS has seen and so many bugs lately. And then at that place’s the inexcusably bad software support policy for some of the Nord phones. It’s like OnePlus isn’t even trying anymore.

OnePlus at a crossroads: Where exercise we become from here?

With the possibility of ix devices in 2022, I’grand left with a disappointed milk shake of my head and a frustrated sigh. I predict that this throw-everything-at-the-wall strategy volition eventually backfire, whether information technology’s the devices cannibalizing the sales of each other or conclusion fatigue from consumers.

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OnePlus 10 Pro being placed in pocket

(Image credit: Tom’s Guide)

Samsung and Motorola have a lot of phones to proceed runway of, too, but in the quondam’s case, the production segmentation makes more sense with the numeric organization (eastward.g. Galaxy A33 vs. Galaxy A53). Motorola is a bit weirder, and it’s difficult to make up one’s mind where i model sits in relation to its cousins.

Simply OnePlus? I think this new direction stings more because I never expected information technology. Since 2014, I’ve varied betwixt OnePlus and Google phones, but while the latter has adopted Apple tree’s less-is-more mentality, the former has gone the complete other management.

If this tendency continues to worsen equally 2022 goes on and 2023 comes forth, my criticism will however stand. I remember OnePlus needs to punch information technology back, rein it in, because I think this shotgun approach to a smartphone product portfolio is not the way to go.

Hashemite kingdom of jordan is the Phones Editor for Tom’southward Guide, covering all things phone-related. He’southward written about phones for over 5 years and plans to keep for a long while to come up. He loves nothing more than relaxing in his abode with a book, game, or his latest personal writing projection. Jordan likes finding new things to dive into, from books and games to new mechanical keyboard switches and fun keycap sets. Outside of work, you can find him poring over open-source software and his studies.

Oneplus Frustrates Me Again