Browser Wars Has Microsoft Edge Completely Lost Its Way

In a few months, Google’southward Chrome browser volition gloat its tenth altogether. As that milestone approaches, information technology’s apparent that Chrome has won the hearts and minds and, most importantly, the desktops of the bulk of PC and Mac owners.

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Chrome’s potency is so complete that near observers accept stopped looking at the monthly market place share statistics.

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So imagine my surprise when I discovered that a make-new browser war has cleaved out. Unfortunately for Microsoft, the main combatants are its ii flagship browsers, and the boxing is not going as expected.

Microsoft has made a substantial investment in its default browser for Windows 10, Microsoft Border. In less than three years, Edge has improved dramatically, calculation support for extensions and winning speed tests against entrenched competitors. But Microsoft’s shiny new browser has struggled to achieve market share, mindshare, and positive reviews.

The common cold hard numbers, as compiled by the U.S. Government’s Digital Analytics Program (DAP) don’t lie.

In the start three months of 2022, Microsoft Border accounted for a paltry 8 pct of the ane.ii billion visits to authorities websites from consumer and business PCs and Macs.

That figure’due south a bit misleading, of form, considering Edge isn’t bachelor on PCs running Windows 7 or on Macs.

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Merely even if y’all restrict the universe to PCs running Windows x, Border is far from a roaring success story.

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In the past twelvemonth, amid Windows x users, the usage share for Microsoft Edge, equally measured by DAP, actually declined by virtually 1 per centum, going from 20.3 percent in the 2d quarter of 2017 to 19.4 percent in the kickoff iii months of 2022.

(Those statistics measure more than 600 million visits from Windows ten PCs over each flow. The raw statistics are available from if y’all want to check for yourself.)

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Meanwhile, guess which browser is up substantially among Windows 10 users over the same menses?

Chrome usage remained steady, at just a fraction over 56 percent.

Firefox usage fell dramatically, from 11 pct to 9 pct.

The big winner was, shockingly, Internet Explorer, which grew its share from 11.viii pct to xiv.8 percentage.

Browser Q2 2017 Q1 2022
Google Chrome 56.iv percent 56.2 percent
Microsoft Border xx.three percentage 19.4 percent
Internet Explorer xi.8 percent 14.eight pct
Firefox xi.0 percent ix.0 percentage
All others 0.4 percent 0.6 per centum

Source: U.S. Regime Digital Analytics Program

There might be a sliver of good news for Microsoft in those numbers. The increase in usage for Internet Explorer on Windows ten is nearly certainly a reflection of increased adoption of Windows 10 by enterprise customers.

Over that nine-month flow, Windows 10 overtook Windows seven dramatically.

In Q2 2017, visits from Windows 7 PCs outnumbered Windows 10 visits past more than 13 pct, 51.ix to 38.3 percent.

By the first quarter of 2022, that ratio had flipped, with Windows 10 usage firmly outpacing Windows 7, 49.4 percentage to 42.9 percent.

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Unfortunately for the developers of Microsoft Edge, more than 80 percent of Windows 10 users are changing the default browser at their first opportunity.

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Maybe the biggest error Microsoft made with Border was a simple tactical error: They never released Border for Windows vii. For the large number of customers still running Windows 7, the only available Microsoft browser is Internet Explorer.

And because Microsoft has actively disparaged Net Explorer, any Windows 7 users who desire to run a modernistic browser are effectively limited to 3rd-party alternatives like Chrome.

So when those Windows vii shops migrate to Windows 10, Border is an unknown quantity, and they quite logically choose to go along using the same browser they used with Windows 7: Internet Explorer or Chrome.

Information technology’s hard to imagine any marketing strategy that’s going to convince customers running Windows x to switch from Chrome to Edge. Likewise, those who have chosen Net Explorer are typically doing and then for compatibility with in-house apps written in the distant past. Edge isn’t an choice for them, either.

Oh well. At least Microsoft doesn’t take to worry that it’s going to get into antitrust trouble with this browser.


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Browser Wars Has Microsoft Edge Completely Lost Its Way