If y’all accept ever done an online search for a recipe, arts and crafts activity, souvenir thought, makeup tutorial, abode DIY projection, or more… you’ve probably ended up on Pinterest. And, if yous have a small business, nonprofit, or side hustle, you may have found yourself wondering, “how tin can I get my products and offerings noticed on Pinterest, as well?”
Well, yous’ve come to the right identify! In this article, I’m going to show you how to get your pins seen on Pinterest, plus how to create pins that people really desire to share. I’ll besides show you some tips for optimizing your pins then they tin exist easily found using Pinterest search.
Tabular array of Contents
- What is Pinterest and how does information technology work?
- How exercise I get my pins noticed on Pinterest?
- 1. Pin what’s popular
- Decide what’s popular on Pinterest with the Pinterest Trends tool
- Use Pinterest Analytics to detect out who your audience is and what they’re looking for
- 2. Share images that perform
- 3. Write interesting and accurate descriptions, being mindful of Pinterest SEO
- four. Make information technology easy for others to pin your content
- v. Repin responsibly
What is Pinterest and how does information technology work?
But first, let’s cover the basics. For starters, what
Pinterest? Pinterest is a social media platform, although it doesn’t operate in the same way equally something similar Facebook or Instagram. In fact, Pinterest defines itself as “a visual discovery engine for finding ideas like recipes, home and fashion inspiration, and more.”
As opposed to sharing personal images from your life, Pinterest is a platform for creators, bloggers, business organization owners and more than to share their products, advice, reviews, and general content.
Then, how does Pinterest work? Like to other social media platforms, Pinterest’s homepage, likewise known as the home feed, serves up content from people and businesses — both ones that you follow and ones that Pinterest thinks you’ll be interested in based on your recent activity.
In add-on to the home feed, users can detect specific content past typing keywords into the Pinterest search bar to bring upwardly relevant results.
For instance, let’s take a look at a screenshot of my ain Pinterest home feed.
Here we tin see that my habitation feed focuses a lot on three topics: nutrient, dwelling decor, and style. More specifically,
home decor, and
style — all things that I have been searching for a lot lately!
You’ll also find that the Pinterest home feed has sponsored content shared alongside organic pins. While we won’t go into the weeds on creating Pinterest Ads here, exist certain to cheque out our tips on promoted pins and how to sell on Pinterest.
Now that we have an thought of what Pinterest is and how it works, let’southward talk near how yous can utilize it for your business and how to get your pins seen on Pinterest.
How do I become my pins noticed on Pinterest?
Like many social media feeds these days, the Pinterest domicile feed does not show content in chronological order. This means that your content isn’t e’er going to announced at the exact time and date that you lot pin it.
However, there are a few best practices y’all can follow to ensure that your pins are high-quality, being seen past the correct audience, and driving results for your business regardless of when you publish them.
Here are five all-time practices y’all can employ to get your Pinterest pins seen:
one. Pivot what’southward popular
It’s e’er a skilful idea to stay on-topic and share relevant content on Pinterest. For example, if information technology’s February, you lot probably don’t want to be sharing content nearly winter holidays such as Christmas or Hanukkah.
Tap into the content that your current followers and prospective followers alike
to see. This will ensure more engagement from users and volition increase the opportunity for your pivot to find a larger audience, or even go viral.
And the all-time part? You don’t take to judge what Pinterest users desire to come across. At that place are a few ways you can find out what’s popular on Pinterest:
Make up one’s mind what’south pop on Pinterest with the Pinterest Trends tool
First, take advantage of the Pinterest Trends tool. Pinterest Trends volition help you discover what people are looking for in your land. Information technology shows the current week’s pinnacle trends, equally well every bit trending ideas across Pinterest’s most popular categories, such equally fashion, food & drink, beauty, domicile, and travel.
Let’s say y’all own a home goods shop. Pinterest Trends volition help you identify what Pinterest users are most likely to exist in the market to buy
right at present.
For example, at the time of this writing, the tiptop home trends on Pinterest are kitchen ideas and laundry room ideas. So, what does that mean for you? It’south fourth dimension to get your kitchen appliances and laundry room wall decor signs upwards on Pinterest!
Using the same home appurtenances instance, let me show yous how Pinterest Trends can assistance you meet an even more detailed view of what’s popular. Using the Pinterest search bar at the acme of the folio, type in what your business offers. In this case, I’ve typed in “home decor.” Pinterest volition autofill trending topics in the drib-downward bill of fare.
Then, you can choose 1 to view a chart of how many people accept searched for that term over fourth dimension. Under the graph, Pinterest provides related terms, as well every bit popular pins that are inside this category.
Not only is this helpful for researching what Pinterest users are looking for, information technology tin too provide you with examples for what type of content performs well on Pinterest and kickstart your planning.
Utilise Pinterest Analytics to find out who your audition is and what they’re looking for
Another bully tip to see what Pinterest users are looking for is to focus on your followers. Apply your Pinterest Analytics to find out things like:
- What types of content people have been pinning from your website
- What curated content has been doing well for you
- Which boards are getting the most engagement
- What your audience’southward top interests are
Note: Pinterest Analytics is only available to users who have converted their account to a
Pinterest business organization profile
For my Pinterest profile, my analytics bear witness that my audience is predominantly female (a whopping 83%!) and betwixt the ages of 25-44. This helps me identify who is consuming my content the most. Notwithstanding, the office to focus on hither is the categories and interests section, which shows that 85.eight% of my audition is interested in home decor and 73% is interested in DIY and crafts.
For me, this is perfect because this is exactly the type of content that I am offering on my Pinterest account! Even so, 52.4% of my audition is interested in education, a topic that I don’t currently create content for. This ways this could exist a good opportunity for me to create educational content.
Of course, if your business is focused on jewelry and your categories and interests analytics for your audience show that they are interested in vehicles, y’all probably aren’t going to want to pivot your content strategy to fit that mold, as it doesn’t align with your business’ goals or objectives. Keep creating and curating the content your audience wants to see only too fits with your business model and you will see success.
When scrolling through Pinterest, users are looking for cute images that represent the things they like or want to acquire well-nigh. Catch their eye with great visuals from your ain pictures or images you create with free online tools, like Canva or Adobe Spark.
When you’re creating and sharing pins that you want to get noticed on Pinterest, it’southward important to pay attention to Pinterest’south best practices. For case, images on Pinterest should be high-quality, vertical images with a two:3 aspect ratio (for case, one,000 x one,500 pixels) that will stand out in a user’s feed. Remember, if you’re ever unsure of what size to use for your social media images, check out our social media epitome sizes cheat sheet.
Y’all should always brand your brand the focal point of your pin image. For example, use an prototype that features your product or service front end and centre rather than in the groundwork. Y’all should besides include your logo, if you take one. If you don’t have a logo, y’all should create a business logo in order to showcase your brand and build awareness.
Finally, consider adding text on your image to ameliorate explain what the post is about. For example, if you’re sharing a recipe on Pinterest, the pin may include a photograph of the completed dish with a text overlay of what the meal is called.
If you’re sharing a video pivot, make sure to start strong. Similar near social media platforms, you accept only a few seconds to make a good impression and catch the user’s attention. Starting time your video with a clear hook and your logo. Keep it to but 5-thirty seconds and call up that a lot of people will exist watching with their sound off, so keep information technology visual and don’t rely too heavily on audio or dialogue.
At present that I’ve covered what to post almost and what your pivot should contain, let’s talk about what your pin title and clarification should look like to give your Pinterest pins the best run a risk of getting noticed.
iii. Write interesting and accurate descriptions, being mindful of Pinterest SEO
You have the correct content. Yous have a beautiful, attention-grabbing photograph. Both of these things volition assistance to make your pins popular and encourage others to share them wide and far on Pinterest.
But how do you get your pins found in the outset identify? That’south where your pivot titles and descriptions come up into play.
Make certain that your pins, and Pinterest boards, accept a championship and clarification that include relevant keywords. You’ll want to approach Pinterest keywords in the same way you lot would with search engine optimization, or SEO, for your website. Afterward all, Pinterest is, at its cadre, a search engine.
Using the research you’ve done to find what content is popular, make a list of keywords that are relevant to your mail.
Below is a corking example from HomeGoods. The pivot image features relevant products and has a text overlay related to Easter baskets. However, the championship and description are doing the heavy lifting of making sure users will find this pin using multiple search keywords, such equally “easter morning,” “easter memories,” “easter basket ideas,” “easter decorations,” “at-dwelling house vacation,” and even “crafts for kids.”
Of course, yous want to stay away from keyword stuffing. This is when you take a bunch of keywords and strength them into your post. Virtually of the time, you lot end up with breathless sentences and it sounds more similar a robot wrote it than a homo. Stick to conversational descriptions that characteristic a few keywords, just don’t overdo it.
If y’all’re posting a video pin, don’t forget to add video tags. Outset typing a keyword into the “Add tags” field and choose relevant ones for your post. This will increase your chances of having your pin seen by users in a relevant Pinterest search.
Finally, don’t forget to use alternative text, otherwise known as alt-text, for your Pinterest pins. This allows you to accept a description of what can be seen in your pin. If someone who is visually impaired or otherwise using a screen-reader comes beyond your pin, the alt-text volition be read to them so they tin can relish your content. It’south an important slice in making the internet accessible to all.
Including alt-text also helps search engines like Google and Pinterest to empathize the content of your paradigm, further boosting your pins’ chances of getting found in a search.
4. Make information technology easy for others to pin your content
Pinterest is a keen manner to keep visual bookmarks for websites yous’ve visited. For example, instead of adding a bookmark to your web browser for every page you visited recently that had a recipe you’d like to try, instead y’all tin can save an image from the website to a Pinterest board called “Foods to try” for later.
Your customers or supporters who visit your website and also apply Pinterest might want to apply Pinterest to bookmark your products, services, blog posts, or other content from your website. Make information technology easy for them to do and so by ensuring that your website and/or store are ready to be used as Rich Pins on Pinterest.
Rich Pins are a type of organic Pivot that automatically sync information from your website to your pins. If something on your website changes, the Rich Pin updates to reflect the modify. Rich Pins are free to employ and are available to anyone on Pinterest.
Rich Pins can be used for products, recipes, or articles. Production Rich Pins will include information on pricing, availability, and product information. Recipe Rich Pins include a title, serving size, cook time, ratings, diet preference, and list of ingredients directly within your pin. Commodity Rich Pins automatically add the headline or championship, description, and author.
In the example above, you tin can run across that this Rich Pin case includes the star ratings for the receipt, the ingredients needed, and cook time all within the pin itself. While nosotros’re here, I’d be remiss if I didn’t recommend you brand this recipe. So good and 1 of my personal favorites!
Rich Pins are especially helpful for when someone else pins a page from your website. It allows you lot to have some control over what is beingness shared and ensures that pins will be upwardly-to-date no affair when, or who, shares them.
You tin learn more well-nigh how to apply for and begin using Rich Pins using the Pinterest Help Center.
5. Repin responsibly
The beauty of Pinterest is that it’s a community platform. By checking your home feed and searching for relevant keywords, you can observe a lot of swell curated and repinned content from other users on Pinterest that aligns with your audience’s interests. Consider pinning other people’due south content to your boards in lodge to add value for your followers.
Only be aware of what you lot’re repinning! Brand sure that you are but sharing content that links to a reputable source. This takes a few extra seconds of due diligence before clicking “pin,” but information technology’south well worth the time to institute yourself as a responsible pinner in Pinterest’s optics — and those of your followers.
Click on the pin and make sure that the website matches up and leads to a reputable source. Sometimes people will spam on Pinterest by including a link that leads to a sales pitch or other unrelated content to drive traffic to their websites. Once you lot’re confident that the source is reliable, share abroad!
Sharing other people’south pins will also make them more likely to share yours in return, helping you lot to get noticed by even more Pinterest users.
With these tips, you’ll get your Pinterest pins seen in no time
Now that y’all’ve taken steps to make sure Pinterest users can find your pins on Pinterest, you’re on your way to Pinterest success.
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